Games: India’s New Marketing Channel

The coronavirus pandemic brought whole world into lockdown and restrictions on the opening of schools, malls, gym and some additional daily activities which narrowed down the possible ways to stay busy. While sitting at home, internet is one of the only medium of entertainment for most people across the world and to stay connected with their friends and family, many turned to multiplayer mobile games like PUBG Mobile, Ludo King, COD mobile etc. which gave a kick to a huge amount of downloads of gaming apps across the world and India is highly contributing to the numbers of the popular applications.

In March ending quarter, Indians installed nearly 1.8 billion games. In the subsequent quarter, installs rose to 50% as the country went into a lockdown phase. In September ending quarter, game downloads grew to 7% to 2.9 billion downloads as the gaming craze continued. The market value of the gaming industry in India was around 62 billion Indian rupees in 2019 and was estimated to go up to over 250 billion rupees by 2024. The number of new job opportunities in the country’s gaming industry is a clear indicator of the constant evolution of the sector. By 2022, the estimated number of employees within the market would be over 40 thousand.

Let’s look into the few games applications which are top listed in the nation: –
‘Among Us’ storm hasn’t weakened yet, as PUBG Mobile goes missing. The game has over 83.8 million installations, making its growth almost 40 times of what it was in September 2019. 23.2% of the total installations were made in the USA, followed by 11.5% in India.

Garena Free Fire has ranked up a place to become the 3rd most downloaded game in September. In absence of its rival PUBG Mobile in its user dense region, the battle royale title has witnessed immense growth.
India’s own Ludo King is 6th on the list across a most downloaded gaming app both platforms and 5th on the android list. It is the only Indian gaming app among the top 10. The game can be played in number of modes including single player, offline multiplayer, online multiplayer, etc. During lockdown, the userbase of Ludo King nearly tripled to 9.5 million up from 3.7 million from March 1 through March 11. Ludo King is one of the most popular mobile game in India.
This is how the gaming market in India raised from low to top in an ease manner.

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